Good to Great

Jim Collins and his research team set out to find how companies can go from good to great. Only 11 companies out of 1,400 fit their rigorous criteria: underperform for 15 years then, suddenly, outperform the stock market by at least 3 times for 15 years. It turns out the similarities between these companies were not merely strategic. They used timeless principles that all organizations can learn from, especially the Church.